That video of the guys placing the LED street art/ad bombs that freaked out Boston
Posted: Thursday, February 01, 2007 7:54 AM by Will Femia
*There are now 6 updates to this entry.
The story, in case you missed it, is that some guys hung LED computer-game-looking cartoon figures around Boston as part of a TV show promotion. Being prone to jumping at shadows and not recognizing any pop culture or subculture more obscure than Ronald McDonald, authorities pushed the panic button, news services broke out the bright red freak-out banners and now everyone's grumpy about it.
The artist's actual site is Zebbler.com but it's pretty much nuked right now so we'll have to accept the YouTube version. One site that does work is GlitchCrew, mentioned at the start of the video. You'll recognize Zebbler at the bottom of the list of artists.
Of course no.
UPDATE: Best press conference ever.
ANOTHER UPDATE: Zebbler's MySpace page
The Interference Inc. site (crashed at the moment). Does this help or hurt them? Would you hire them for some guerilla marketing now? They certainly managed to generate publicity anyway.
The Graffiti Research Lab, though saluted at the end of the video, was not responsible for the stunt. (They are, however, responsible for this amazing project in Rotterdam.)
Via AdRants I clicked a Boston.com story pointing out that a generation gap is the real culprit:
"The episode exposed a wide generational gulf between government officials who reacted as if the ads might be bombs and 20-somethings raised on hip ads for Snapple, Apple, and Google who instantly recognized the images for what they were: a viral marketing campaign."
(There are some interesting links and comments in the AdRants forum.)
Not only is this about new marketing tricks that are familiar to a younger generation, but I think there's an argument to be made that there is a rising tide of new ideas about public space. I know I keep harping on this, but seriously, get used to it.
Speaking of gaps, Boing Boing covers some of the confusion about whether Make magazine had any involvement (they didn't). This week I've been chewing people's ears about the rising problem of sourcing on the Web. Who is the girl in the bride haircut video? Who is the guy crashing his car in the YouTube PWNED compilations? Granted, this is a little different, but there's definitely a new environment for journalists to deal with when it comes to tracing online tracks.
UPDATE 3: The t-shirts are here.
UPDATE 4: I was thinking about what my reaction would be if I'd seen one of these signs and it occurred to me that I'd probably have photoblogged it and sent it to the Streetsy photo pool. So I poked around to see if anyone had actually done so and let me just say there are some funny parodies out there. Anyway, I did find one in a search for "throwies," which you'll recall is what they call these LEDs stuck to magnets.
Speaking of finding stuff on Flickr, I'd be remiss if I didn't point out that the reason for the mistaken association with Make magazine is that they featured photos from Flickr in the context of how to make "Aqua Teen Hunger Force LED art." Those photos came from someone who found one under a bridge in Boston two weeks ago and took it home.
UPDATE 5: Own your own today. Bidding is up to $425.00 as of now. How well do you think this thing will hold its value? Thanks for the tip Kate!
OK, ONE MORE AND THEN I'LL MOVE ON:
"...Stop using the word "hoax." There was no hoax. Hoax implies they were trying to make their signs look like bombs. They weren't. They made Lite-Brite signs of a cartoon character giving the finger."
Here's Boing Boing coverage making a similar point and somewhat embarrassingly including my cable colleagues.
Here's another one for the list: Don't say these guys shot themselves in the foot by giving an obnoxious press conference. How compliant they are with the press or sympathetic to the public has nothing to do with their court case. The judge isn't going to say, "Well, obviously you didn't intend to terrorize the city, but since you were rude to the media, I'm finding you guilty anyway."
The real question for Boston is how did other cities manage to handle these devices without shutting themselves down for hours?
A home made LED t-shirt