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The modern news consumer ignores Weblogs and online citizen journalism at his own peril. But not everyone has the time to keep track of what's going on the Web. With this blog we hope to track the highlights of what's being discussed online so when news breaks from the Web, we're ready.

Will Femia is a Weblog enthusiast who, through good fortune and dumb luck, was introduced to the form as his position as chat producer for MSNBC.com careered into obsolescence. On any given day, Will can be found having already spent an unhealthy amount of time squinting at a computer screen.

Send a message to Will at spotter@msnbc.com



Voices in my head: Advertising's global reach

Posted: Monday, November 19, 2007 2:47 PM by Will Femia
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This interview with Mark Tungate is a good example of what's so fun about talking to someone about their field of expertise. That buoyant enthusiasm is the reason I enjoy doing these "Voices" chats.

In this case the field of expertise is advertising. As I mention in the interview, the only real reason I pay attention to the ad industry is to guard against being manipulated and marketed-to, but Tungate brings a global perspective and sense of history that makes the industry feel less predatory.

The mp3 for download is here or else on the main landing page you can listen in the video player with less loading time.

(For those following along with the challenge of producing the video versions of these interviews, for this one I added a brief title screen to a couple clips of myself with the book. There's no slide show so it's just the book cover for most of the video.)

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