When ads go rogue

Alex, Kansas City, KS — Mon, 30 Jun 2008 17:37:30 GMT

Look out McGriddle, here comes the Donut Ham Hamburger!

When ads go rogue

Lisa, Tampa — Mon, 30 Jun 2008 23:47:26 GMT

Yeah, um. That "wedding reception"? Wow, isn't it uncanny how she knew *just where to look before someone started singing? Oh, and a bride who chooses white for her bridesmaids? Oh, and...well, I could go on, but you get the idea.

Clever? Yes. Real? No.

When ads go rogue

Marcos, Lenexa, KS — Wed, 02 Jul 2008 14:58:05 GMT

Lisa,

I just watched the video after reading your comment and I didn't notice any times that she knew where to look before someone started singing. There was one part early on when the two girls in the back started singing and everyone turned around the second before they started, but I think that was bad video editing.

I think it's "real" in that they really put on this show at a wedding reception, but there's no doubt it was definitely something they either planned to make public or wanted to have a really good recording of (since there were at least 3 different camera angles!). And if all the people recording had been "spontaneous," I can't imagine one person would have sat there recording the bride and groom the entire time just to see their reactions with everything else that was going on...

Real or not, it was entertaining :-).

When ads go rogue

Will Femia — Wed, 02 Jul 2008 16:43:03 GMT

I didn't notice her turning to the people before they started singing but I wonder if it's because they were introduced with questions like who went to college with her and stuff like that so he'd have known those people were up next.

When ads go rogue

elo, Brooklyn, NY — Mon, 07 Jul 2008 15:12:57 GMT

re: the JC Penny video - I think this is definitely great publicity for them...Dr. Tantillo ('the marketing doctor') argues, though, that it's actually Not good for the company, as the ad runs counter to their brand: http://blog.marketingdoctor.tv/2008/06/26/brand-advisory.aspx