Voices in my head: The lure of the lemmingshttp://clicked.msnbc.msn.com/archive/2007/11/04/446803.aspxI talked to William Bonner about the perils of following the crowd and how trendiness can lead to disaster. This may go without saying, but his book reads a lot like the answers he gave. He answers with stories and illustrates with examples. Granted,en-USCommunityServer 2.0 (Build: 60608.1)